Monday, February 20, 2012

Lesson #2 "Saved or Created vs Lost or Destroyed"

If President Obama's can use "Saved or Created" as a basis for his "bogus" job numbers, you need to use "Lost or Destroyed" to emphasize the real job numbers under the Obama presidency.

Articulate the disconnect between the Government's (and Obama's) job numbers vs the REAL job numbers.

NEVER allow the MSM or liberals to frame the debate with bogus job numbers!

*If you or your team can't find the "real" job numbers you shouldn't be in office or running for office as a Republican!

Saturday, February 18, 2012

Lesson #1 "Stay on Message"

The number one objective of the MSM is to get you off-message. Don't EVER give in to them! Politely acknowledge and tactfully dismiss the premise of the MSM's question and immediately get out YOUR message.

In other words, regardless of the MSM's relentless questioning about the liberal issue de jure, answer "their question" with YOUR message. They will eventually "get it;" that you're not going to play the game by their rules.

Try roll-playing with your team and have them ask the "gotcha" questions and you practice some clever segues to your answers. Remember, your "answer" should be YOUR message!

*You should always be prepared for questions the MSM and liberals will be asking, if you're not, you shouldn't be in office or running for office as a Republican.